Posted 06.06.2011

Posted 06.06.2011

Making the You and Your Girl Listening Guide

One of the projects that I worked on this winter / spring was for You and Your Girl. This is the third listening guide that I’ve done for this event (2009 and 2010). This has always been a fun project for me, where I can be really girly and have a lot of creative freedom.

My co-worker, Micah Lanier, actually, helped me out on the cover. (the rest is all me, though…I’m all about giving credit where credit is due.)


So, how did I land here? Well, I always start a project off with a moodboard. Whether the client actually sees it or not, I try to find elements that line up with the direction I want to go in. This allows me to (1) see what the current trends are and (2) it helps me start thinking in that mind set: page layouts, assets, etc. For this particular event, I always lean on Free People, Anthropologie, American Eagle, and Aerie.

The watercolor effect / style is one of favorites because it’s a quick and easy way to make something feel organic. So, how do I go about doing that? The key, here is to use the brush more like a stamp tool. If you’re going to “stamp” the brush more than once a given page, change the size and rotation. Your eye is incredibly good at picking out patterns and repetitiveness.

For this particular project, we bought a watercolor texture pack from Go Media. You can do a lot by adding masks, adjustment layers (mainly, Hue and Saturation) and blending modes (i.e. color and multiply).

There are tons of other places online where you can download Photoshop brushes (just be sure to check the licensing). NOTE: I didn’t use all of the following links, but included them to help get you started.

BittBox has my personal favorite:

For the illustration pieces, I went to the bookstore (old fashioned, I know) and bought a book of clip art. (Clip art, what?!)

Ladies Flower Garden
Redouté Flowers and Fruits CD-ROM and Book

I know these books look ridiculous. They’re definitely a reminder of the 90s. But, for something like this, they were actually perfect. I copied and pasted them into my Photoshop document, gave it a blend mode of multiply, and dialed back the opacity to give it a pencil feel.